Dashboard Metrics and Insights

The Spark Dashboard in the Digisquares platform allows users to monitor and analyze key performance indicators (KPIs) related to their projects. The dashboard is a valuable tool for tracking user engagement, interaction rates, business value, and overall project success. This guide provides an overview of the metrics available and how to effectively use the dashboard to enhance decision-making.

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Accessing the Dashboard

1. Navigate to Settings:

   • From the main interface, click on the settings icon located on the left sidebar.
   • Expand the settings menu to view available options.

2. Select Dashboard:

   • Within the settings menu, click on the Dashboard option.
   • This opens the Dashboard interface, displaying various metrics and analytics tailored to your project.

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Overview Tab

Overview Tab

The Overview tab provides a high-level snapshot of key performance indicators (KPIs) for your project over the selected period (e.g., day, week, month).

• Unique Traffic:

  • Displays the number of unique visitors.
  • Shows the percentage change compared to the previous period.
  • Helps measure the reach and awareness of your project.

• Total Interactions:

  • Indicates the total number of interactions (e.g., clicks, messages).
  • Highlights the percentage change from the previous period.
  • Measures engagement levels and user interaction.

• Average Messages/Chat:

  • Shows the average number of messages exchanged per chat session.
  • Indicates percentage change from the previous period.
  • Provides insight into how users are interacting with the chatbot during each session.

• Average Time/Chat:

  • Represents the average duration of each chat session in seconds.
  • Displays percentage change from the previous period.
  • Indicates how engaged users are during their conversations with the chatbot.

• Graphical Representation:

  • A line graph visualizes successful conversations over the selected time range.
  • Helps identify interaction trends and peak times for user engagement.

Unique Traffic
456 +23%

Total Interactions
326 -25%

Avg Messages/Chat
16 +25%

Avg Time/Chat
120s +22%

Adoption Tab

Adoption Tab

The Adoption tab provides insights into how widely your project is being used, including user engagement and adoption rates.

• Unique Traffic:

  • Displays the number of unique visitors.
  • Shows the percentage change from the previous period.
  • Helps track user reach over time.

• Active Companies:

  • Shows the number of active companies using the project.
  • Percentage change from the previous period is shown.
  • Valuable for B2B environments, where monitoring client engagement is essential.

• Total Events Occurred:

  • Represents the total number of events (e.g., interactions, logins).
  • Percentage change from the last period is displayed.
  • Indicates the overall activity within the system.

• Average Occurrences Per User:

  • Displays the average number of events per user.
  • Percentage change from the previous period is shown.
  • Helps identify how engaging the project is for individual users.

• Graphical Representation:

  • A line graph shows trends for total events, unique users, and active companies over time.

Unique Traffic
600 +13%

Active Companies
1 +8%

Total Events Occurred
2,500 +48%

Avg Occurrences/User
6 +10%

Impact Tab

Impact Tab

The Impact tab measures the business value, cost savings, and customer satisfaction generated by your project.

• Business Value Generated:

  • Represents the total monetary value generated by the project.
  • Shows percentage change from the previous period.
  • Indicates the financial contribution of the project.

• Hours Saved:

  • Total hours saved through project efficiency.
  • Percentage change over time is displayed.
  • This metric highlights the operational efficiency provided by the project.

• Cost Saved:

  • Total cost savings, presented in monetary terms.
  • Displays percentage change compared to the previous period.
  • Helps track the financial savings generated by the project.

• CSAT (Customer Satisfaction):

  • Displays the average customer satisfaction score.
  • Total responses contributing to the CSAT score.
  • This metric reflects user satisfaction, providing insights into the success of the project.

• Average Conversation Duration:

  • Represents the average length of conversations in seconds.
  • Shows percentage change from the previous period.
  • Gauges user engagement during interactions.

• Engagement Percentage:

  • Displays the percentage of user engagement.
  • Shows percentage change over time.
  • High engagement indicates a positive user experience.

• Conversion Percentage:

  • Represents the percentage of users who completed a desired action (e.g., purchase, sign-up).
  • Displays percentage change over time.

• Abandonment Percentage:

  • Measures the percentage of users who abandoned interactions before completing them.
  • Shows percentage change over time.
  • High abandonment rates may indicate issues to address.

• Graphical Representation:

  • Bar charts show data on conversations, contacts, and conversions, making it easier to visualize and compare over time.

Business Value Generated
$5.19M +27.2%

Hours Saved
1.06K +24.2%

Cost Saved
$26.58K +24.2%

CSAT
4.6 +3.4%

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Conclusion

The Spark Dashboard in Digisquares provides a powerful set of tools to monitor, analyze, and track key metrics for your project. By reviewing these metrics regularly, administrators can make data-driven decisions to improve user engagement, optimize interactions, and enhance overall project performance.

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tip

Regularly monitor your dashboard metrics to identify opportunities for growth, track the effectiveness of new features, and ensure the continued success of your project.