Dashboard

The Spark Dashboard in the Digisquares platform allows users to monitor and analyze metrics related to their projects. This document provides a detailed guide to understanding and utilizing the Dashboard effectively for your chatbot project.

Accessing the Dashboard

1. Navigate to Settings:

   • From the main interface, click on the settings icon located on the left sidebar.
   • Expand the settings menu to view available options.

2. Select Dashboard:

   • Within the settings menu, click on the Dashboard option.
   • This will open the Dashboard interface, displaying various metrics and analytics.

Overview Tab

Overview Tab

The Overview tab provides a snapshot of key performance indicators for your project over the selected period (e.g., day, week, month).

• Unique Traffic:

• Displays the number of unique visitors.

• Shows the percentage change compared to the previous period.

• This metric is essential for understanding how many individual users are engaging with your project, helping measure reach and awareness.

• Total Interactions:

  • Indicates the total number of interactions (e.g., clicks, messages).
  • Percentage change from the previous period is shown.
  • Helps to assess the level of engagement and interaction users have with the chatbot, providing insights into user activity.

• Average Messages/Chat:

  • Shows the average number of messages exchanged per chat session.
  • Percentage change highlights trends over time.
  • Useful for understanding user engagement during each conversation and gauging chatbot effectiveness.

• Average Time/Chat:

  • Represents the average duration of each chat session in seconds.
  • Includes a percentage change indicator from the previous period.
  • This metric gives insight into how long users are engaged with the chatbot on average, indicating engagement levels and potential user satisfaction.

• Graphical Representation:

  • A line graph displays the number of successful conversations over the selected time range.
  • This helps visualize interaction peaks and identify trends, which can guide future interaction strategies.

Unique Traffic
456 +23%

Total Interactions
326 -25%

Avg Messages/Chat
16 +25%

Avg Time/Chat
120s +22%

Adoption Tab

Adoption Tab

The Adoption tab provides insights into user adoption and engagement metrics, helping you understand how widely your project is being used.

• Unique Traffic:

  • Number of unique visitors.
  • Percentage change compared to the previous period.
  • Shows how many individual users interacted with the project during the period, helping track user reach.

• Active Companies:

  • Number of active companies using the project.
  • Percentage change over time.
  • Useful for B2B environments where tracking company engagement is relevant, offering insights into client adoption.

• Total Events Occurred:

  • Total number of events (e.g., interactions, logins).
  • Shows percentage change from the last period.
  • This metric indicates overall activity and can reveal how actively users are interacting with the platform.

• Average Occurrences Per User:

  • Average events per user.
  • Displays percentage change compared to the previous period.
  • This metric gives an average interaction rate per user, which helps identify how engaging the project is for individual users.

• Graphical Representation:

  • A line graph showcases trends for total events, unique users, and unique companies over the selected period.
  • This visual data is crucial for tracking changes over time and identifying potential growth or decline in engagement.

Unique Traffic
600 +13%

Active Companies
1 +8%

Total Events Occurred
2,500 +48%

Avg Occurrences/User
6 +10%

Impact Tab

Impact Tab

The Impact tab measures the overall impact of your project, including business value generated, time savings, and customer satisfaction.

• Business Value Generated:

  • Total monetary value generated by the project.
  • Shows the percentage change from the previous period.
  • Indicates the financial contribution of the chatbot, useful for ROI analysis.

• Hours Saved:

  • Total hours saved through project efficiency.
  • Percentage change from the previous period is indicated.
  • This metric highlights time-saving benefits, showcasing the operational efficiency provided by the chatbot.

• Cost Saved:

  • Total cost savings in monetary terms.
  • Includes a percentage change over time.
  • Shows the financial savings resulting from the project, reinforcing the project’s value.

• CSAT (Customer Satisfaction):

  • Average customer satisfaction score.
  • Total responses contributing to the CSAT score.
  • This is a direct measure of user satisfaction and can reveal how well the chatbot is meeting user needs.

• Average Conversation Duration:

  • Average length of conversations in seconds.
  • Displays the percentage change from the last period.
  • This helps gauge user interest and engagement duration.

• Engagement Percentage:

  • Percentage of user engagement.
  • Shows percentage change over the selected period.
  • A high engagement rate can indicate a well-received chatbot experience.

• Conversion Percentage:

  • Percentage of users who completed a desired action.
  • Includes a percentage change from the previous period.
  • Useful for tracking success rates of conversion goals, such as completing surveys or signing up for services.

• Abandonment Percentage:

  • Percentage of users who abandoned interactions before completion.
  • Shows percentage change over time.
  • A high abandonment rate may indicate friction points that need to be addressed.

• Graphical Representation:

  • Bar charts display the number of conversations, contacts, and conversions, allowing for easy comparison.
  • This helps visualize data across different days or weeks, offering a clear view of user behavior patterns.

Business Value Generated
$5.19M +27.2%

Hours Saved
1.06K +24.2%

Cost Saved
$26.58K +24.2%

CSAT
4.6 +3.4%

Avg Conversation Duration
54s +1.2%

Engagement Percentage
53.3% +7.2%

Conversion Percentage
31.2% +7.6%

Abandonment Percentage
77.3% -6.3%

Conclusion

The Spark Dashboard in the Digisquares platform provides critical insights into your project's performance. By regularly reviewing these metrics, users can make informed decisions to improve user engagement, optimize interactions, and enhance overall project success.

tip

For best results, monitor the Dashboard metrics periodically to stay updated on user behavior and project impact. This will help you identify areas for improvement and celebrate successful trends.